Innovative pricing strategies to increase profits / Daniel Marburger.
Marburger, Daniel R., author.
2015
HF5416.5 .M275 2015
Available Online

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Title Innovative pricing strategies to increase profits / Daniel Marburger.
Author Marburger, Daniel R., author.
Edition Second edition.
ISBN 9781631573699 paperback
9781631573705 (electronic bk.)
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Language English
Description 1 online resource (x, 148 pages)
Call Number HF5416.5 .M275 2015
Dewey Decimal Classification 658.816
Summary The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Bibliography, etc. Note Includes bibliographical references (pages 137-144) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on December 1, 2015).
Series Economics collection. 2163-7628
Available in Other Form Print version: 9781631573699
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Record Appears in Online Resources > Ebooks
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Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
1. Economics and the business manager
2. Consumer behavior: the law of demand and its effect on pricing
3. Understanding the price sensitivity of buyers
4. One perfect price: profit maximization for the single price firm
Part II. Different strokes for different folks: charging more than one price for the same good
5. If you could read my mind: first-degree price discrimination strategies
6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
8. Dynamic pricing and e-commerce
9. Legal and ethical issues
Table of strategies
Appendix. Relevant published case studies
Notes
References
Index.

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