TY  - GEN
N2  - The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
AB  - The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
T1  - Writing for public relations :a practical guide for professionals /
AU  - Mizrahi, Janet.,
ET  - First edition.
CN  - HF5718.3
ID  - 841909
KW  - Business writing.
KW  - Public relations.
KW  - blog
KW  - brochure
KW  - e-newsletter
KW  - marcom
KW  - marketing
KW  - marketing style
KW  - media kit
KW  - microblog
KW  - news release
KW  - newsletter
KW  - pitch letter
KW  - press kit
KW  - press release
KW  - public relations
KW  - social media
KW  - Tweet
KW  - web copy
KW  - web writing
KW  - website
KW  - writing
SN  - 9781631573064
TI  - Writing for public relations :a practical guide for professionals /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4307177
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4307177
ER  -