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000841909 020__ $$z9781631573057$$qpaperback
000841909 020__ $$a9781631573064$$q(electronic bk.)
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000841909 035__ $$a(CaONFJC)MIL884208
000841909 035__ $$a(OCoLC)939264174
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000841909 050_4 $$aHF5718.3$$b.M598 2016
000841909 0820_ $$a808.06665$$223
000841909 1001_ $$aMizrahi, Janet.,$$eauthor.
000841909 24510 $$aWriting for public relations :$$ba practical guide for professionals /$$cJanet Mizrahi.
000841909 250__ $$aFirst edition.
000841909 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2016.
000841909 300__ $$a1 online resource (136 pages) :$$billustrations.
000841909 336__ $$atext$$2rdacontent
000841909 337__ $$acomputer$$2rdamedia
000841909 338__ $$aonline resource$$2rdacarrier
000841909 4901_ $$aCorporate communication collection,$$x2156-8170
000841909 504__ $$aIncludes bibliographical references (pages 129-132) and index.
000841909 5050_ $$a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.
000841909 506__ $$aAccess limited to authorized users.
000841909 5203_ $$aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
000841909 588__ $$aTitle from PDF title page (viewed on January 19, 2016).
000841909 650_0 $$aBusiness writing.
000841909 650_0 $$aPublic relations.
000841909 653__ $$ablog
000841909 653__ $$abrochure
000841909 653__ $$ae-newsletter
000841909 653__ $$amarcom
000841909 653__ $$amarketing
000841909 653__ $$amarketing style
000841909 653__ $$amedia kit
000841909 653__ $$amicroblog
000841909 653__ $$anews release
000841909 653__ $$anewsletter
000841909 653__ $$apitch letter
000841909 653__ $$apress kit
000841909 653__ $$apress release
000841909 653__ $$apublic relations
000841909 653__ $$asocial media
000841909 653__ $$aTweet
000841909 653__ $$aweb copy
000841909 653__ $$aweb writing
000841909 653__ $$awebsite
000841909 653__ $$awriting
000841909 655_0 $$aElectronic books
000841909 77608 $$iPrint version:$$z9781631573057
000841909 830_0 $$aCorporate communication collection.$$x2156-8170
000841909 852__ $$bebk
000841909 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4307177$$zOnline Access
000841909 909CO $$ooai:library.usi.edu:841909$$pGLOBAL_SET
000841909 980__ $$aBIB
000841909 980__ $$aEBOOK
000841909 982__ $$aEbook
000841909 983__ $$aOnline