Writing for public relations : a practical guide for professionals / Janet Mizrahi.
Mizrahi, Janet., author.
2016
HF5718.3 .M598 2016
Available Online

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Title Writing for public relations : a practical guide for professionals / Janet Mizrahi.
Author Mizrahi, Janet., author.
Edition First edition.
ISBN 9781631573057 paperback
9781631573064 (electronic bk.)
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Language English
Description 1 online resource (136 pages) : illustrations.
Call Number HF5718.3 .M598 2016
Dewey Decimal Classification 808.06665
Summary The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
Bibliography, etc. Note Includes bibliographical references (pages 129-132) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on January 19, 2016).
Series Corporate communication collection. 2156-8170
Available in Other Form Print version: 9781631573057
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Record Appears in Online Resources > Ebooks
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1. Writing as a public relations professional
2. Routine communication
3. Writing news releases
4. Newsletters
5. Brochures
6. Media kits
7. Website content
8. Social media
Appendix. Sample documents
Notes
References
Index.

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