Writing for public relations : a practical guide for professionals / Janet Mizrahi.

Writing for public relations : a practical guide for professionals / Janet Mizrahi.

First edition.

9781631573057 paperback
9781631573064 (electronic bk.)

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.

English

1 online resource (136 pages) : illustrations.

HF5718.3 .M598 2016

808.06665

The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

Includes bibliographical references (pages 129-132) and index.

Access limited to authorized users.

Title from PDF title page (viewed on January 19, 2016).

Corporate communication collection. 2156-8170

Print version: 9781631573057

Online Resources > Ebooks
All Resources