Writing for public relations : a practical guide for professionals / Janet Mizrahi.
2016
HF5718.3 .M598 2016
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Details
Title
Writing for public relations : a practical guide for professionals / Janet Mizrahi.
Author
Mizrahi, Janet., author.
Edition
First edition.
ISBN
9781631573057 paperback
9781631573064 (electronic bk.)
9781631573064 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Language
English
Description
1 online resource (136 pages) : illustrations.
Call Number
HF5718.3 .M598 2016
Dewey Decimal Classification
808.06665
Summary
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
Bibliography, etc. Note
Includes bibliographical references (pages 129-132) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on January 19, 2016).
Series
Corporate communication collection. 2156-8170
Available in Other Form
Print version: 9781631573057
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Table of Contents
1. Writing as a public relations professional
2. Routine communication
3. Writing news releases
4. Newsletters
5. Brochures
6. Media kits
7. Website content
8. Social media
Appendix. Sample documents
Notes
References
Index.
2. Routine communication
3. Writing news releases
4. Newsletters
5. Brochures
6. Media kits
7. Website content
8. Social media
Appendix. Sample documents
Notes
References
Index.