@article{841976,
      author = {Humphrey, William F., and Laverie, Debra A., and Rinaldo,  Shannon B.,},
      url = {http://library.usi.edu/record/841976},
      title = {Fostering brand community through social media /},
      recid = {841976},
      pages = {1 online resource (88 pages) :},
}