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000841976 020__ $$z9781606499405$$qpaperback
000841976 020__ $$a9781606499412$$q(electronic bk.)
000841976 035__ $$a(MiAaPQ)EBC4406927
000841976 035__ $$a(Au-PeEL)EBL4406927
000841976 035__ $$a(CaPaEBR)ebr11156337
000841976 035__ $$a(CaONFJC)MIL897525
000841976 035__ $$a(OCoLC)945610069
000841976 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000841976 050_4 $$aHF5415.1255$$b.H854 2016
000841976 0820_ $$a658.827$$223
000841976 1001_ $$aHumphrey, William F.,$$eauthor.
000841976 24510 $$aFostering brand community through social media /$$cWilliam F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo.
000841976 250__ $$aFirst edition.
000841976 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2016.
000841976 300__ $$a1 online resource (88 pages) :$$billustrations.
000841976 336__ $$atext$$2rdacontent
000841976 337__ $$acomputer$$2rdamedia
000841976 338__ $$aonline resource$$2rdacarrier
000841976 4901_ $$aDigital and social media marketing and advertising collection,$$x2333-8830
000841976 504__ $$aIncludes bibliographical references (pages 75-85) and index.
000841976 5050_ $$a1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index.
000841976 506__ $$aAccess limited to authorized users.
000841976 5203_ $$aThis book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.
000841976 588__ $$aTitle from PDF title page (viewed on March 8, 2016).
000841976 650_0 $$aBranding (Marketing)
000841976 650_0 $$aSocial media.
000841976 650_0 $$aOnline social networks in business.
000841976 653__ $$aBranding
000841976 653__ $$abrand community
000841976 653__ $$acustomer service
000841976 653__ $$aFacebook
000841976 653__ $$aFoursquare
000841976 653__ $$aInstagram
000841976 653__ $$aPinterest
000841976 653__ $$aSnapchat
000841976 653__ $$asocial media
000841976 653__ $$aTwitter
000841976 655_0 $$aElectronic books
000841976 7001_ $$aLaverie, Debra A.,$$eauthor.
000841976 7001_ $$aRinaldo, Shannon B.,$$eauthor.
000841976 77608 $$iPrint version:$$z9781606499405
000841976 830_0 $$aDigital and social media marketing and advertising collection.$$x2333-8830
000841976 852__ $$bebk
000841976 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4406927$$zOnline Access
000841976 909CO $$ooai:library.usi.edu:841976$$pGLOBAL_SET
000841976 980__ $$aBIB
000841976 980__ $$aEBOOK
000841976 982__ $$aEbook
000841976 983__ $$aOnline