000842040 000__ 04151nam\a2200481\i\4500
000842040 001__ 842040
000842040 003__ MiAaPQ
000842040 005__ 20211106003423.0
000842040 006__ m\\\\\o\\d\\\\\\\\
000842040 007__ cr\cn\nnnunnun
000842040 008__ 160304t20162016nju\\\\\ob\\\\001\0\eng\d
000842040 020__ $$z9781118914595 (hardback)
000842040 020__ $$a9781118914601$$q(electronic bk.)
000842040 035__ $$a(MiAaPQ)EBC4462514
000842040 035__ $$a(Au-PeEL)EBL4462514
000842040 035__ $$a(CaPaEBR)ebr11189910
000842040 035__ $$a(CaONFJC)MIL909396
000842040 035__ $$a(OCoLC)946261878
000842040 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000842040 050_4 $$aHB615$$b.K3955 2016
000842040 0820_ $$a338.7/616130973$$223
000842040 1001_ $$aKelly, Jason,$$d1973-$$eauthor.
000842040 24510 $$aSweat equity :$$binside the new economy of mind and body /$$cJason Kelly.
000842040 264_1 $$aHoboken :$$bBloomberg Press,$$c[2016]
000842040 264_4 $$c©2016
000842040 300__ $$a1 online resource (223 pages)
000842040 336__ $$atext$$2rdacontent
000842040 337__ $$acomputer$$2rdamedia
000842040 338__ $$aonline resource$$2rdacarrier
000842040 504__ $$aIncludes bibliographical references and index.
000842040 506__ $$aAccess limited to authorized users.
000842040 520__ $$a"Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--$$cProvided by publisher.
000842040 588__ $$aDescription based on print version record.
000842040 650_0 $$aBusinesspeople.
000842040 650_0 $$aLeadership.
000842040 650_0 $$aSuccess in business.
000842040 655_0 $$aElectronic books
000842040 77608 $$iPrint version:$$aKelly, Jason.$$tSweat equity : inside the new economy of mind and body.$$dHoboken : Bloomberg Press, [2016]$$z9781118914595$$w(DLC)  2016011018
000842040 852__ $$bebk
000842040 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4462514$$zOnline Access
000842040 909CO $$ooai:library.usi.edu:842040$$pGLOBAL_SET
000842040 980__ $$aBIB
000842040 980__ $$aEBOOK
000842040 982__ $$aEbook
000842040 983__ $$aOnline