@article{842050,
      author = {Malhotra, Naresh K., and Uslay, Can, and Bayraktar,  Ahmet.,},
      url = {http://library.usi.edu/record/842050},
      title = {Relationship marketing re-imagined : marketing's  inevitable shift from exchanges to value cocreating  relationships /},
      recid = {842050},
      pages = {1 online resource (xii, 162 pages)},
}