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1. Elements of health care
Human resources
Financing and insurance
2. How the industry operates
Government intervention
Process versus value focus
Privatization versus outsourcing
Healthcare financing
Physical plant and new building codes
3. Industry organization and competition
Industry structure
Technological change in the healthcare industry
4. Competitive strategies
Service differentiation
Patient satisfaction
Pricing strategies
Economies of scale
Barriers to entry
Corporate strategies
5. Regulation
Policies that promote/restrict health and wellness/health care
Opportunities and challenges in the healthcare industry
Bibliography
Related books and articles
Index.

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