Big data war : how to survive global big data competition / Patrick H. Park.

Big data war : how to survive global big data competition / Patrick H. Park.

First edition.

9781631575617 (electronic book)
9781631575600 paperback

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.

English

1 online resource (x, 195 pages)

QA76.9.B45 P273 2016

005.7

Written by Patrick H. Park, an author of Brain Work (Korea, 2014). The book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The author, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies. Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author's know-how from direct and indirect experiences is condensed. How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, and Google in search expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book.

Includes index.

Access limited to authorized users.

Title from PDF title page (viewed on September 14, 2016).

Big data and business analytics collection. 2333-6757

Print version: 9781631575600

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