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000842423 020__ $$z9781631576065$$qpaperback
000842423 020__ $$a9781631576072$$q(electronic bk.)
000842423 035__ $$a(MiAaPQ)EBC4790762
000842423 035__ $$a(Au-PeEL)EBL4790762
000842423 035__ $$a(CaPaEBR)ebr11333368
000842423 035__ $$a(OCoLC)970635902
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000842423 050_4 $$aHD9993.T693U5$$bB976 2017
000842423 0820_ $$a338.7688720973$$223
000842423 1001_ $$aByrne, Christopher,$$eauthor.
000842423 24512 $$aA profile of the United States toy industry :$$bserious fun /$$cChristopher Byrne.
000842423 250__ $$aSecond edition.
000842423 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2017.
000842423 300__ $$a1 online resource (xiv, 154 pages)
000842423 336__ $$atext$$2rdacontent
000842423 337__ $$acomputer$$2rdamedia
000842423 338__ $$aonline resource$$2rdacarrier
000842423 4901_ $$aIndustry profiles collection,$$x2331-0073
000842423 504__ $$aIncludes bibliographical references (page [149]) and index.
000842423 5050_ $$a1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index.
000842423 506__ $$aAccess limited to authorized users.
000842423 5203_ $$aThe toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
000842423 588__ $$aTitle from PDF title page (viewed on February 2, 2017).
000842423 650_0 $$aToy industry$$zUnited States.
000842423 653__ $$aretailing
000842423 653__ $$aresearch
000842423 653__ $$apreschool
000842423 653__ $$aMattel
000842423 653__ $$amerchandising
000842423 653__ $$amarketing
000842423 653__ $$amanufacturing
000842423 653__ $$aindustry
000842423 653__ $$aHasbro
000842423 653__ $$adolls
000842423 653__ $$aToy: consumption, design, development
000842423 653__ $$agames
000842423 655_0 $$aElectronic books
000842423 77608 $$iPrint version:$$z9781631576065
000842423 830_0 $$aIndustry profiles collection.$$x2331-0073
000842423 852__ $$bebk
000842423 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4790762$$zOnline Access
000842423 909CO $$ooai:library.usi.edu:842423$$pGLOBAL_SET
000842423 980__ $$aBIB
000842423 980__ $$aEBOOK
000842423 982__ $$aEbook
000842423 983__ $$aOnline