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Typographic design : form and communication / Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.

Maxa, Sandra, author.; Sanders, Mark (Mark Allen), author.; Meggs, Philip B., author.; Day, Ben, author.
2018
Z246 .T217 2018eb
Available Online
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Title
Typographic design : form and communication / Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.
Edition
7th edition.
ISBN
9781119477358 (electronic book)
1119477352 (electronic book)
9781119312567
1119312566
Published
Hoboken, New Jersey : Wiley, [2018]
Language
English
Description
1 online resource
Call Number
Z246 .T217 2018eb
Dewey Decimal Classification
686.2/2
Summary
"This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Maxa, Sandra, author.
Sanders, Mark (Mark Allen), author.
Meggs, Philip B., author.
Day, Ben, author.
Available in Other Form
Typographic design
Linked Resources
Online Access
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The evolution of typography
The anatomy of typography
Legibility
The typographic grid
Syntax and communication
The typographic message
The evolution of typographic technology
Typography in time and motion
Case studies in typographic design
Typographic design education
Typographic design process
Type specimens.

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