000843159 000__ 01968cam\a2200445Ki\4500
000843159 001__ 843159
000843159 005__ 20210515152401.0
000843159 006__ m\\\\\o\\d\\\\\\\\
000843159 007__ cr\cn\nnnunnun
000843159 008__ 180702s2018\\\\enk\\\\\ob\\\\001\0\eng\d
000843159 020__ $$a9781351269346$$q(electronic book)
000843159 020__ $$a1351269348$$q(electronic book)
000843159 020__ $$z9781138576674
000843159 020__ $$z1138576670
000843159 020__ $$z9781351269360
000843159 035__ $$a(NhCcYBP)EBC5437084
000843159 040__ $$aNhCcYBP$$cNhCcYBP
000843159 043__ $$aa-ii---
000843159 050_4 $$aHF5415.33.I4$$bD88 2018
000843159 08204 $$a658.8/3420954$$223
000843159 1001_ $$aDutta, Tanusree,$$eauthor.
000843159 24510 $$aNeuromarketing in India :$$bunderstanding the Indian consumer /$$cTanusree Dutta, Manas K. Mandal.
000843159 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge,$$c2018.
000843159 300__ $$a1 online resource.
000843159 336__ $$atext$$btxt$$2rdacontent
000843159 337__ $$acomputer$$bc$$2rdamedia
000843159 338__ $$aonline resource$$bcr$$2rdacarrier
000843159 504__ $$aIncludes bibliographical references and index.
000843159 5050_ $$aCover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Mapping the brain; 3 Neuromarketing: an emerging interdisciplinary science; 4 The Indian market and the Indian consumer; 5 Risk analysis and future implication; Author index; Subject index
000843159 506__ $$aAccess limited to authorized users
000843159 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000843159 588__ $$aDescription based on print version record.
000843159 650_0 $$aConsumer behavior$$zIndia.
000843159 650_0 $$aNeuromarketing$$zIndia.
000843159 7001_ $$aMandal, Manas K.,$$eauthor.
000843159 7102_ $$aProQuest (Firm)
000843159 77608 $$iPrint version:$$aDutta, Tanusree.$$tNeuromarketing in India.$$dAbingdon, Oxon ; New York, NY : Routledge, 2018$$z9781138576674$$w(DLC)  2018007939
000843159 852__ $$bebk
000843159 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5437084$$zOnline Access
000843159 909CO $$ooai:library.usi.edu:843159$$pGLOBAL_SET
000843159 980__ $$aEBOOK
000843159 980__ $$aBIB
000843159 982__ $$aEbook
000843159 983__ $$aOnline