Childhood and Markets : Infants, Parents and the Business of Child Caring / Lydia Martens.
Martens, Lydia, author.
2018
HQ778.63
Available Online

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Title Childhood and Markets : Infants, Parents and the Business of Child Caring / Lydia Martens.
Author Martens, Lydia, author.
ISBN 9781137315038 (electronic book)
1137315032 (electronic book)
9780230284258
0230284256
DOI https://doi.org/10.1057/978-1-137-31503-8
Published London, UK : Palgrave Macmillan, [2018]
Copyright ©2018
Language English
Description 1 online resource.
Other Standard Identifiers 10.1057/978-1-137-31503-8 doi
Call Number HQ778.63
Dewey Decimal Classification 649.1
Summary "This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing."-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (viewed July 18, 2018).
Series Studies in childhood and youth
Available in Other Form Print version: 9780230284258
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Intro; Preface; Acknowledgements; Contents; List of Figures; List of Tables; 1 Introduction; Researching Children and Consumer Culture; Young Children in Consumer Culture; The Growing Emotional Significance of Young Children; At a Glance; Bibliography; 2 Researching Children, Childhood, and Consumer Culture; Introduction; Simple Forms of Incompatibility Work; Entity-Focused Territorialisation; Growing the Territory of Mothering/Motherhood Studies; Motherhood and Bad Capitalism; Motherhood, Consumption, and Intimate Life; Growing the Territory of Children and Childhood Studies

Absenting Young Children and the Generational Practices of ChildhoodChildhood and Social Constructionism; Conclusion: Moving Beyond the Challenges; Bibliography; 3 Child Caring and Market Interactions; Introduction; Carrying the Practice of Child Caring; Teleoaffective Structuration and the Politics of Practice; Researching Market-Based Interactions and Child Caring; Markets, Organised Interactions and More-Than-Human Relations; Talking with Prospective and New Parents; Conclusion; Bibliography; 4 The Business of Child Caring; Introduction; Visiting The Baby Show

Products, Practice Pathways and the Teleoaffective Structure of Child CaringPracticing Exhibition; Spending Time with Small Entrepreneurs; Demonstrating Complex Care Technologies; Show-Casing the Brand; Conclusion; Bibliography; 5 Loving: Emotional Movements; Introduction; Knowing 'The Young Child' and Mobilising Adult Emotions; Moving Objects: Cute, Memories and Emotions; "Oh, How Cute!" Affect Inducing Display Practices; Moving Images: Performing 'Natural' Embodied Intimacy; Practices of 'Personal Life' Love Making; Conclusion; Bibliography

6 Protecting: Assembling Infant Embodied VulnerabilityIntroduction; Infant Safety and Products; Knowing the Enigmatic Embodied Infant Child; Assembling Infant Vulnerability; Embodied Malleability and Abnormality; Knowing the Unpredictable Embodied Child; Love Hurts: Teleoaffective Entanglement and the Heart-Wrenching Qualities of Child Caring; Conclusion: Vulnerability as a Dynamically Durable Teleo-Affectivity; Bibliography; 7 Purifying: Embodied Cleanliness and Natural Products; Introduction; Cleansing the Child: Diverse Concerns, Diverse Nappies

Beyond the Pure Child?: The Pure Environment and CostsPerforming Infant Adornment; Moralising Products: Natural Bodies and Natural Products; Naturalising Infant Feeding Tools; Conclusion; Bibliography; 8 Marketised Pedagogy and the Moralities of Child Caring; Introduction; Pedagogic Marketisation; Pedagogic Merging as an Element of the Marketisation of Pedagogy; Pedagogical Content and the Brand-Company Website; Interpreting the Marketisation of Pedagogy; Becoming a Moral Parent-Consumer; Neo-Liberal Parenting: Researching, Guardianship and Symbolic Moderation

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