Netflix and the Re-invention of Television / Mareike Jenner.
Jenner, Mareike, 1983- author.
2018
HD9697.V544
Available Online

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Title Netflix and the Re-invention of Television / Mareike Jenner.
Author Jenner, Mareike, 1983- author.
ISBN 9783319943169 (electronic book)
3319943162 (electronic book)
9783319943152
3319943154
Published Cham, Switzerland : Palgrave Macmillan, [2018]
Copyright ©2018
Language English
Description 1 online resource.
Call Number HD9697.V544
Dewey Decimal Classification 384.55/5
Summary "This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV."-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed July 30, 2018).
Available in Other Form Print version: 9783319943152
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Record Appears in Online Resources > Ebooks
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Intro; Acknowledgements; Contents; Chapter 1 Introduction: Netflix and the Re-invention of Television; Netflix and the Re-invention of Television; Netflix as TV IV; The Structure of This Book; Bibliography; Part I Controlling Television: TV's Ancillary Technologies; Chapter 2 Introduction: Control, Power, Television; Bibliography; Chapter 3 Managing Choice, Negotiating Power: Remote Controls; Negotiating Power via Television Remote Controls; Negotiating Power Through Programming; Remote Control Anxieties; Conclusion; Bibliography

Chapter 4 New Regimes of Control: Television as Convergence MediumTime-Shifting Television; Television and the VCR: Industries, Genres and Control; Television as Convergence Medium; Conclusion; Bibliography; Chapter 5 Digital Television and Control; Re-Establishing Industry Control: DVD and DVR; YouTube, Social Media and Narrative; Catching up on Television: BBC iPlayer and Hulu; Conclusion; Bibliography; Part II Binge-Watching and the Re-invention of Control; Chapter 6 Introduction: Binge-Watching Netflix; Bibliography; Chapter 7 Scheduling the Binge; Linear Television Schedules

Binge-Watching Insulated FlowNetflix Algorithms, Genre and Entrance Flow; Conclusion; Bibliography; Chapter 8 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste; Binging 'Quality' TV; Genre, 'Quality' and the Popular; Netflix Comedies: The Negotiation of Taste; Conclusion; Bibliography; Chapter 9 Netflix Marketing: The Binge and Diversity; Marketing the Binge; Mainstreaming the Binge; Recalibrating the Netflix Brand: Diversity; Conclusion; Bibliography; Part III Netflix and the Re-invention of Transnational Broadcasting; Chapter 10 Introduction: Netflix as Transnational Broadcaster

Transnationalising the Television AudienceFragmented Audiences, Fans and the Netflix Audience; Conclusion; Bibliography; Part IV Conclusion; Chapter 14 Conclusion; Bibliography; Bibliography; Index

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