@article{844561,
      author = {Cauberghe, Verolien and Hudders, Liselot and Eisend,  Martin},
      url = {http://library.usi.edu/record/844561},
      title = {Advances in Advertising Research IX: Power to Consumers.},
      publisher = {Springer Gabler. in Springer Fachmedien Wiesbaden GmbH},
      recid = {844561},
      pages = {1 online resource.},
      address = {Wiesbaden :},
      year = {2018},
      month = {Jul},
}