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000844561 020__ $$a9783658226800
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000844561 035__ $$aSP(OCoLC)on1048676289
000844561 035__ $$aSP(OCoLC)1048676289
000844561 040__ $$aCOO$$beng$$cCOO
000844561 049__ $$aISEA
000844561 050_4 $$aHD28-70HF5415.1255HF
000844561 24500 $$aAdvances in Advertising Research IX:$$bPower to Consumers.
000844561 260__ $$aWiesbaden :$$bSpringer Gabler. in Springer Fachmedien Wiesbaden GmbH$$cJuly 2018$$aSecaucus :$$bSpringer [Distributor]
000844561 300__ $$a1 online resource.
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000844561 337__ $$acomputer$$2rdamedia
000844561 338__ $$aonline resource$$2rdacarrier
000844561 4901_ $$aEuropean Advertising Academy Ser.
000844561 506__ $$aAccess limited to authorized users.
000844561 5208_ $$aThis book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
000844561 7001_ $$aCauberghe, Verolien$$eeditor.
000844561 7001_ $$aHudders, Liselot$$eeditor.
000844561 7001_ $$aEisend, Martin$$eeditor
000844561 830_0 $$aEuropean Advertising Academy Ser.
000844561 852__ $$bebk
000844561 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-22681-7$$zOnline Access$$91397441.1
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