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Table of Contents
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; References; Between You and Me; Conclusions; References; Author; Acknowledgments: Image Credits; Frontmatter; Chapter 1; Chapter 2; Chapter 3; Chapter 1: Principles and examples of quality in medical communications; 1.1 Get Your Paper Published-On the First Attempt; 1.2 Common Reasons Why Papers Are Rejected and Strategies to Promote Acceptance; 1.3 Unique Challenges for Medical Writers; 1.4 Principles and Examples of Ethical Medical Communications
1.4.1 Fair balance (the foremost principle of quality) is the coin of our realm 1.4.2 Fair balance culminates an open, free, and two-way (or multi-way) collaboration; 1.4.3 Fair balance in the planning process; 1.4.4 Fair balance by study report section; 1.4.4.1 Fair-Balanced Introduction; 1.4.4.2 Fair-Balanced Methods; 1.4.4.3 Fair-Balanced Results; 1.4.4.4 Fair-Balanced Discussion; 1.4.4.5 Fair-Balanced Conclusions; 1.5 Other Pillars of Quality in Medical Writing; 1.5.1 Brevity; 1.5.1.1 Lead with the News; 1.5.1.2 Check your Gunning Fog Index; 1.5.2 Clarity
1.5.2.1 Methods sections as the Rosetta Stone of manuscript clarity.5.3 Cogency; 1.5.3.1 Thesis statement and topic sentences; 1.5.3.1.1 A Caveat; 1.5.3.2 Topic Sentences; 1.5.3.3 Overall Guidance on Cogency; 1.5.4 Variety; 1.5.5 Integrity; 1.5.5.1 On the other hand Thorny factors that continue to breach integrity; 1.5.5.1.1 Lack of meaningful author participation; 1.5.5.1.2 Potential undue influence by a study sponsor; 1.5.5.1.3 The Dreaded P Word; 1.5.5.1.4 Other failures to disclose; 1.5.6 Credibility and fidelity; 1.6 Chapter Summary; References
Chapter 2: Drafting the manuscript: Step-by-step guidelines and exercises 2.1 Work Flow Dynamics; 2.1.1 Getting started; 2.1.1.2 Managing the flow of work; 2.2 Structure and Style; 2.2.1 Finding your voice: From Charles Darwin to Chris Matthews; 2.2.2 Examples of both evidence-based and memorable prose; 2.3 Structuring the Outline; 2.3.1 Scaffolding : The Gutkin 4 X 4 cogent manuscript structure outline; 2.3.1.1 Introduction; 2.3.1.2 Methods; 2.3.1.2.1 Internal fidelity: Rule of Chekhov's Gun; 2.3.1.3 Results; 2.3.1.4 Discussion; 2.3.1.4.1 Before-after exercises in discussions (and results)
2.3.1.5 Conclusions 2.4 How To Write A Report of a ... (HOW-TWA-ROA) Study; 2.4.1 Overview; 2.4.2 HOW-TWA-ROA ... Systematic literature review (SLR) or meta-analysis; 2.4.2.1 Considerations When Conducting a Systematic Literature Review or Meta-Analysis and Interpreting the Findings; 2.4.3 HOW-TWA-ROA ... Randomized controlled trial (RCT); 2.4.3.1 Introduction; 2.4.3.2 Methods; 2.4.3.3 Results; 2.4.3.4 Discussion; 2.4.4 HOW-TWA-ROA ... Observational study; 2.4.4.1 Overview; 2.4.4.2 Introduction; 2.4.4.3 Methods; 2.4.4.4 Results; 2.4.4.5 Discussion; 2.4.5 HOW-TWA-ROA ... Health economic and outcomes research (HEOR) study
1.4.1 Fair balance (the foremost principle of quality) is the coin of our realm 1.4.2 Fair balance culminates an open, free, and two-way (or multi-way) collaboration; 1.4.3 Fair balance in the planning process; 1.4.4 Fair balance by study report section; 1.4.4.1 Fair-Balanced Introduction; 1.4.4.2 Fair-Balanced Methods; 1.4.4.3 Fair-Balanced Results; 1.4.4.4 Fair-Balanced Discussion; 1.4.4.5 Fair-Balanced Conclusions; 1.5 Other Pillars of Quality in Medical Writing; 1.5.1 Brevity; 1.5.1.1 Lead with the News; 1.5.1.2 Check your Gunning Fog Index; 1.5.2 Clarity
1.5.2.1 Methods sections as the Rosetta Stone of manuscript clarity.5.3 Cogency; 1.5.3.1 Thesis statement and topic sentences; 1.5.3.1.1 A Caveat; 1.5.3.2 Topic Sentences; 1.5.3.3 Overall Guidance on Cogency; 1.5.4 Variety; 1.5.5 Integrity; 1.5.5.1 On the other hand Thorny factors that continue to breach integrity; 1.5.5.1.1 Lack of meaningful author participation; 1.5.5.1.2 Potential undue influence by a study sponsor; 1.5.5.1.3 The Dreaded P Word; 1.5.5.1.4 Other failures to disclose; 1.5.6 Credibility and fidelity; 1.6 Chapter Summary; References
Chapter 2: Drafting the manuscript: Step-by-step guidelines and exercises 2.1 Work Flow Dynamics; 2.1.1 Getting started; 2.1.1.2 Managing the flow of work; 2.2 Structure and Style; 2.2.1 Finding your voice: From Charles Darwin to Chris Matthews; 2.2.2 Examples of both evidence-based and memorable prose; 2.3 Structuring the Outline; 2.3.1 Scaffolding : The Gutkin 4 X 4 cogent manuscript structure outline; 2.3.1.1 Introduction; 2.3.1.2 Methods; 2.3.1.2.1 Internal fidelity: Rule of Chekhov's Gun; 2.3.1.3 Results; 2.3.1.4 Discussion; 2.3.1.4.1 Before-after exercises in discussions (and results)
2.3.1.5 Conclusions 2.4 How To Write A Report of a ... (HOW-TWA-ROA) Study; 2.4.1 Overview; 2.4.2 HOW-TWA-ROA ... Systematic literature review (SLR) or meta-analysis; 2.4.2.1 Considerations When Conducting a Systematic Literature Review or Meta-Analysis and Interpreting the Findings; 2.4.3 HOW-TWA-ROA ... Randomized controlled trial (RCT); 2.4.3.1 Introduction; 2.4.3.2 Methods; 2.4.3.3 Results; 2.4.3.4 Discussion; 2.4.4 HOW-TWA-ROA ... Observational study; 2.4.4.1 Overview; 2.4.4.2 Introduction; 2.4.4.3 Methods; 2.4.4.4 Results; 2.4.4.5 Discussion; 2.4.5 HOW-TWA-ROA ... Health economic and outcomes research (HEOR) study