The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime / Christophe Morin, PH.D., Patrick Renvoise.
Morin, Christophe, author.; Renvoisé, Patrick, author.
2018
HF5415.12615 .M67 2018eb
Available Online

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Title The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime / Christophe Morin, PH.D., Patrick Renvoise.
Author Morin, Christophe, author.
ISBN 9781119440758 (electronic book)
1119440750 (electronic book)
9781119440703
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Language English
Description 1 online resource (xx, 332 pages) :b illustrations
Call Number HF5415.12615 .M67 2018eb
Dewey Decimal Classification 658.8001/9
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Source of Description Description based on print version record.
Added Author Renvoisé, Patrick, author.
Available in Other Form Persuasion code
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Record Appears in Online Resources > Ebooks
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Part I Decoding Persuasion Science
Chapter 1 Why Is Neuromarketing a Game Changer?
Chapter 2 The Neuroscience of Persuasion
Part II Decoding Persuasion Theory
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain
Part III Decoding Your Persuasive Narrative
Chapter 5 Diagnose the Pain
Chapter 6 Differentiate Your Claims
Chapter 7 Demonstrate the Gain
Chapter 8 Deliver to the Primal Brain
Conclusion.

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