Linked e-resources
Details
Table of Contents
Part I Decoding Persuasion Science
Chapter 1 Why Is Neuromarketing a Game Changer?
Chapter 2 The Neuroscience of Persuasion
Part II Decoding Persuasion Theory
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain
Part III Decoding Your Persuasive Narrative
Chapter 5 Diagnose the Pain
Chapter 6 Differentiate Your Claims
Chapter 7 Demonstrate the Gain
Chapter 8 Deliver to the Primal Brain
Conclusion.
Chapter 1 Why Is Neuromarketing a Game Changer?
Chapter 2 The Neuroscience of Persuasion
Part II Decoding Persuasion Theory
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain
Part III Decoding Your Persuasive Narrative
Chapter 5 Diagnose the Pain
Chapter 6 Differentiate Your Claims
Chapter 7 Demonstrate the Gain
Chapter 8 Deliver to the Primal Brain
Conclusion.