TY - BOOK N2 - What entrepreneur or founder doesnt aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion as quickly as possible. AB - What entrepreneur or founder doesnt aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion as quickly as possible. T1 - Blitzscaling :the lightning-fast path to building massively valuable businesses / AU - Hoffman, Reid, AU - Yeh, Chris, ET - First edition. CN - HD62.5 CN - HD62.5 ID - 846183 KW - New business enterprises. KW - Small business KW - Entrepreneurship. SN - 9781524761417 SN - 1524761419 SN - 9781984822451 SN - 1984822454 TI - Blitzscaling :the lightning-fast path to building massively valuable businesses / ER -