@article{847449,
      note = {"For PowerPoint slides and other supplemental materials  that accompany this book, please visit  www.glsanders.wordpress.com."},
      author = {Sanders, G. Lawrence. and Huefner, Ronald J.},
      url = {http://library.usi.edu/record/847449},
      title = {Developing new products and services: learning,  differentiation, and innovation /},
      publisher = {Business Expert Press,},
      doi = {https://doi.org/10.4128/9781606492420},
      recid = {847449},
      pages = {1 electronic text (xx, 340 p.) :},
      address = {[New York, N.Y.] (222 East 46th Street, New York, NY  10017) :},
      year = {2012},
}