TY  - GEN
AB  - The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
AU  - Sanders, G. Lawrence.
AU  - Huefner, Ronald J.
CN  - HF5415.153
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
DA  - c2012.
DO  - 10.4128/9781606492420
DO  - doi
ET  - 1st ed.
ID  - 847449
KW  - New products.
KW  - Product differentiation.
KW  - Developing new products services
KW  - NPD
KW  - product design
KW  - learning, differentiation
KW  - price discrimination
KW  - product features
KW  - innovation
KW  - business planning
KW  - organizational analysis
KW  - diffusion
KW  - entrepreneurship
KW  - technology and product life cycles
KW  - product and service versioning
KW  - product demand
KW  - product line optimization
KW  - creativity
KW  - lock-in real options
KW  - business valuation and project management
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876629
N1  - "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
N2  - The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - c2012.
SN  - 9781606492420 (electronic bk.)
T1  - Developing new products and services:learning, differentiation, and innovation /
TI  - Developing new products and services:learning, differentiation, and innovation /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876629
ER  -