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Table of Contents
Introduction
Part I. Management
Planning
Workforce
Money
Methods
Directing
Controls
Part II. Marketing
Products and services
Promotion
Pricing
Place
The successful business
Notes
References
Index.
Part I. Management
Planning
Workforce
Money
Methods
Directing
Controls
Part II. Marketing
Products and services
Promotion
Pricing
Place
The successful business
Notes
References
Index.