Part I. The concept of soft power and the rise of China
Rising power, soft power, and the rise of China: a conceptual framework
The Chinese idea of soft power and China's rising strategy
Soft power reconsidered: multidimensionality of power resources and power conversion model
Part II. The structure of China's soft power
The Middle Kingdom's cultural attractiveness: China's reliable soft power resource
The Chinese Communist Party's governance performance: China's questionable soft power resource
Beijing's diplomatic finesse and weakness: China's limited soft power resources
Part III. The dragon spreading its hidden wings: China's soft power wielding
To build a "strong" language: opportunities and challenges in globalizing Mandarin Chinese
"Old bottle, new wine": Beijing's soft power campaigns in the global south
"Soft-looking" dragon in work: China's national image building with soft power.