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Details
Table of Contents
Part 1. Where are you now?
1. Introduction to entrepreneurial strategic management
2. Foundation for the entrepreneurial model
Part 2. Where do you want to go?
3. Business conditions: the way ahead
4. The ever changing customer and strategic planning
5. Creating strategies in the innovation quad
6. Product line strategies
7. Brand strategies
8. Cost-price leadership quad
Part 3. How will you get there?
9. Strategic management in four quads and resources
10. Putting the entrepreneur into the strategy: the people in your organization
Notes
References
Index.
1. Introduction to entrepreneurial strategic management
2. Foundation for the entrepreneurial model
Part 2. Where do you want to go?
3. Business conditions: the way ahead
4. The ever changing customer and strategic planning
5. Creating strategies in the innovation quad
6. Product line strategies
7. Brand strategies
8. Cost-price leadership quad
Part 3. How will you get there?
9. Strategic management in four quads and resources
10. Putting the entrepreneur into the strategy: the people in your organization
Notes
References
Index.