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Part 1. Where are you now?
1. Introduction to entrepreneurial strategic management
2. Foundation for the entrepreneurial model
Part 2. Where do you want to go?
3. Business conditions: the way ahead
4. The ever changing customer and strategic planning
5. Creating strategies in the innovation quad
6. Product line strategies
7. Brand strategies
8. Cost-price leadership quad
Part 3. How will you get there?
9. Strategic management in four quads and resources
10. Putting the entrepreneur into the strategy: the people in your organization
Notes
References
Index.

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