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000850369 001__ 850369
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000850369 020__ $$z9780739188514
000850369 020__ $$a9780739188521$$q(electronic book)
000850369 035__ $$a(MiAaPQ)EBC2010985
000850369 035__ $$a(Au-PeEL)EBL2010985
000850369 035__ $$a(CaPaEBR)ebr11042448
000850369 035__ $$a(CaONFJC)MIL768011
000850369 035__ $$a(OCoLC)907238260
000850369 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000850369 050_4 $$aP94$$b.H658 2015
000850369 0820_ $$a175$$223
000850369 1001_ $$aHopkins, Phil,$$d1958-$$eauthor.
000850369 24510 $$aMass moralizing :$$bmarketing and moral storytelling /$$cPhil Hopkins.
000850369 264_1 $$aLanham, Maryland :$$bLexington Books,$$c2015.
000850369 264_4 $$c©2015
000850369 300__ $$a1 online resource (259 pages) :$$billustrations
000850369 336__ $$atext$$2rdacontent
000850369 337__ $$acomputer$$2rdamedia
000850369 338__ $$aonline resource$$2rdacarrier
000850369 504__ $$aIncludes bibliographical references and index.
000850369 5050_ $$aSelf and world: story, image, brand -- The stories we tell -- Truth-telling narratives -- Spectacle: the ontology of image -- Tribes: hyperrealized and mythical belonging -- Mass moralizing -- The good life -- Morality for sale -- Morality as consumption -- Morality as propaganda.
000850369 506__ $$aAccess limited to authorized users.
000850369 588__ $$aDescription based on print version record.
000850369 650_0 $$aMass media$$xMoral and ethical aspects.
000850369 650_0 $$aCommunication$$xMoral and ethical aspects.
000850369 650_0 $$aMarketing.
000850369 77608 $$iPrint version:$$aHopkins, Phil, 1958-$$tMass moralizing : marketing and moral storytelling.$$dLanham, Maryland : Lexington Books, c2015$$z9780739188514$$w2015000455
000850369 85280 $$bebk$$hProQuest Ebook Central Academic Complete
000850369 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2010985$$zOnline Access
000850369 909CO $$ooai:library.usi.edu:850369$$pGLOBAL_SET
000850369 980__ $$aEBOOK
000850369 980__ $$aBIB
000850369 982__ $$aEbook
000850369 983__ $$aOnline