Intro; Acknowledgments; Foreword; Preface; Abstract; Contents; List of Abbreviations; List of Tables; List of Figures; 1 'Balkanization' from Knowing to Questioning; 1.1 Foundation: Through Life Episodes towards 'Balkanization'; 1.1.1 I am Liridona; 1.1.2 I am an Albanian from Macedonia; 1.1.3 I come from 'the Balkans'; 1.2 Research: 'Balkanization' through Twitter Subjectivities; 1.2.1 'Balkanization': Irreconcilability itself; 1.2.2 'Balkanization' through a spectacle of representation: Social media; 1.2.3 'Balkanization' beyond technology: Twitter and subjectivities

1.3 Philosophy: Critique of Discourse1.3.1 From genealogy to representation: Theorizing 'balkanization'; 1.3.2 Sociocongitive discourse analysis: 'Balkanization' through critical activism; 2 From Query to De-egypticization of 'Balkanization'; 2.1 Questioning 'Balkanization': 'The Balkans' as a Discourse; 2.1.1 'The Balkans' as the (un)defined: Onomastics, geography, and etymology; 2.1.2 'The Balkans' myth: Beyond time and space, into ethicality; 2.2 Constructing 'Balkanization': Europe's Other from Within; 2.2.1 'Balkanization' in the aftermath of the First World War: Birth

2.2.2 'Balkanization' in the aftermath of the Second World War: Recontextualization2.3 Deconstructing 'Balkanization': Balkanism; 2.3.1 Balkanism and Orientalism: Differences; 2.3.2 'Balkanization' as a Western construct: Identity politics; 3 'Balkanization' through Retrospection to the Present; 3.1 Twitter: Mechanism and Data Collection; 3.2 Analysis: Theory and Illustrations; 3.3 Archetypes: 'Balkanization' through the Dominant and the Infrequent; 3.3.1 Through archetypes: The pole of the dominant; 3.3.2 Through archetypes: The pole of the infrequent; 4 Conclusions and Future Work

Reference List of SourcesReference List of Tweets; Appendix A; Appendix B