Morals and markets : the development of life insurance in the United States / Viviana A. Rotman Zelizer.
Zelizer, Viviana A. Rotman, author.
2017
HG8951 .Z44 2017eb
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Title
Morals and markets : the development of life insurance in the United States / Viviana A. Rotman Zelizer.
Author
Zelizer, Viviana A. Rotman, author.
ISBN
9780231545426 (electronic book)
0231545428 (electronic book)
0231545428
DOI
https://doi.org/10.7312/zeli18334
Published
New York, NY : Columbia University Press, [2017]
Copyright
©2017
Language
English
Description
1 online resource (xxv, 236 pages) : illustrations.
Item Number
10.7312/zeli18334 doi
Call Number
HG8951 .Z44 2017eb
Dewey Decimal Classification
368.32/00973
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Description based on print version record.
Series
Legacy editions (Columbia University. Press)
Available in Other Form
Morals and markets.
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Online Access
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Frontmatter
Contents
Foreword / Healy, Kieran
Acknowledgments
Introduction
1. Historical and Economic Background
2. The Persistent Puzzle
3. A Comparative Perspective
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
5. Life, Chance, and Destiny
6. Marketing Life: Moral Persuasion and Business Enterprise
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization
Conclusions
Notes
Selected Bibliography
Index

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