Morals and markets : the development of life insurance in the United States / Viviana A. Rotman Zelizer.
Zelizer, Viviana A. Rotman, author.
2017
HG8951 .Z44 2017eb
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Title Morals and markets : the development of life insurance in the United States / Viviana A. Rotman Zelizer.
Author Zelizer, Viviana A. Rotman, author.
ISBN 9780231545426 (electronic book)
0231545428 (electronic book)
0231545428
DOI https://doi.org/10.7312/zeli18334
Published New York, NY : Columbia University Press, [2017]
Copyright ©2017
Language English
Description 1 online resource (xxv, 236 pages) : illustrations.
Item Number 10.7312/zeli18334 doi
Call Number HG8951 .Z44 2017eb
Dewey Decimal Classification 368.32/00973
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on print version record.
Series Legacy editions (Columbia University. Press)
Available in Other Form Morals and markets.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Frontmatter
Contents
Foreword / Healy, Kieran
Acknowledgments
Introduction
1. Historical and Economic Background
2. The Persistent Puzzle
3. A Comparative Perspective
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
5. Life, Chance, and Destiny
6. Marketing Life: Moral Persuasion and Business Enterprise
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization
Conclusions
Notes
Selected Bibliography
Index

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