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Invisible influence : marketing and the most trusted profession
From sales to service : becoming strategically invisible
"The perfect friend" : building relationships and becoming indispensable
The 'as-if' world of nursing practice : nurses, marketing and making decisions
The "rules of engagement" : creating a moral space within healthcare
Marketing to nurses matters : how to address commercial influence in healthcare.
From sales to service : becoming strategically invisible
"The perfect friend" : building relationships and becoming indispensable
The 'as-if' world of nursing practice : nurses, marketing and making decisions
The "rules of engagement" : creating a moral space within healthcare
Marketing to nurses matters : how to address commercial influence in healthcare.