Design literacy : understanding graphic design / Steven Heller and Karen Pomeroy.
Heller, Steven.; Pomeroy, Karen.
1997
NC998 .H45 1997 (Mapit)
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Title Design literacy : understanding graphic design / Steven Heller and Karen Pomeroy.
Author Heller, Steven.
ISBN 9781880559765 (paperback)
1880559765
Published New York : Allworth Press, 1997.
Language English
Description x, 277 pages : illustrations ; 26 cm
Call Number NC998 .H45 1997
Dewey Decimal Classification 741.6 H367d
Summary Although created to fulfill ephemeral needs, great works of graphic design often become memorable cultural icons representing the times and places of their origins. Design Literacy presents ninety-three "object lessons," specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy create a mosaic of design stories that offer a series of valuable lessons in how design works and an engaging history of graphic design from the late nineteenth century to the present. Tracing the development of each work, Heller and Pomeroy explain its role in design history and how it relates to the cultural milieu from which it emerged. Design Literacy is a quick remedy for designers and students of design suffering from a diet of too much "eye candy" and hungry to understand the forces at work behind the visual power of great works of graphic design.
Bibliography, etc. Note Includes bibliographical references (pages 269-272) and index.
Added Author Pomeroy, Karen.
Record Appears in On-Campus Resources > Books
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Persuasion
Media
Language
Identity
Information
Iconography
Style
Commerce.

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