@article{853728,
      author = {Schuhmacher, Alexander, and Hinder, Markus, and Gassmann,  Oliver,},
      url = {http://library.usi.edu/record/853728},
      title = {Value creation in the pharmaceutical industry : the  critical path to innovation /},
      recid = {853728},
      pages = {1 online resource (542 pages) :},
}