TY - GEN T1 - Value creation in the pharmaceutical industry :the critical path to innovation / AU - Schuhmacher, Alexander, AU - Hinder, Markus, AU - Gassmann, Oliver, CN - HD9665.5 ID - 853728 KW - Pharmaceutical industry KW - Pharmaceutical industry. SN - 9783527693412 SN - 9783527693436 SN - 9783527693429 TI - Value creation in the pharmaceutical industry :the critical path to innovation / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4334757 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4334757 ER -