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000854181 020__ $$a9781606509401 $$q(electronic book)
000854181 020__ $$z9781606509395
000854181 035__ $$a(MiAaPQ)EBC4659278
000854181 035__ $$a(Au-PeEL)EBL4659278
000854181 035__ $$a(CaPaEBR)ebr11252270
000854181 035__ $$a(CaONFJC)MIL950605
000854181 035__ $$a(OCoLC)957655460
000854181 040__ $$aFINmELB$$bspa$$erda$$cFINmELB
000854181 050_4 $$aRA410.56$$b.S746 2016
000854181 0820_ $$a362.10688$$223
000854181 1001_ $$aStevens, Drew.,$$eauthor.
000854181 24510 $$aLittle book of healthcare marketing :$$bhelping clinics and practitioners build brand and a thriving practice /$$cDrew Stevens.
000854181 250__ $$aFirst edition.
000854181 264_1 $$aNew York, [New York] (222 East 46th Street, New York, NY 10017) :$$bMomentum Press,$$c2016.
000854181 300__ $$a1 online resource (xiv, 76 pages) :$$billustrations.
000854181 336__ $$atext$$2rdacontent
000854181 337__ $$acomputer$$2rdamedia
000854181 338__ $$aonline resource$$2rdacarrier
000854181 4901_ $$aPractice management collection
000854181 504__ $$aIncludes bibliographical references and index.
000854181 5050_ $$a1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index.
000854181 506__ $$aAccess limited to authorized users.
000854181 5203_ $$aMedical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
000854181 588__ $$aTitle from PDF title page (viewed on September 14, 2016).
000854181 650_0 $$aMedical care$$xMarketing.
000854181 650_0 $$aMedical offices$$xMarketing.
000854181 655_4 $$aLibros electronicos.
000854181 77608 $$iPrint version:$$z9781606509395
000854181 830_0 $$aPractice management collection.
000854181 852__ $$bebk
000854181 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4659278$$zOnline Access
000854181 909CO $$ooai:library.usi.edu:854181$$pGLOBAL_SET
000854181 980__ $$aEBOOK
000854181 980__ $$aBIB
000854181 982__ $$aEbook
000854181 983__ $$aOnline