Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / Drew Stevens.

Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / Drew Stevens.

First edition.

9781606509401 (electronic book)
9781606509395

New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2016.

English

1 online resource (xiv, 76 pages) : illustrations.

RA410.56 .S746 2016

362.10688

Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Includes bibliographical references and index.

Access limited to authorized users.

Title from PDF title page (viewed on September 14, 2016).

Practice management collection.

Print version: 9781606509395

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