Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
2018
HF5415 .D385 2018
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Title
Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
Author
Edition
Third edition.
ISBN
9781501515767
9781501507304 (electronic bk.)
9781501507229 (electronic bk.)
9781501507304 (electronic bk.)
9781501507229 (electronic bk.)
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
Copyright
©2018
Language
English
Description
1 online resource (392 pages) : illustrations
Call Number
HF5415 .D385 2018
Dewey Decimal Classification
658.4038
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (EBC, viewed February 6, 2018).
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