TY - GEN T1 - Predictive analytics :the power to predict who will click, buy, lie, or die / AU - Siegel, Eric, CN - eBooks on EBSCOhost CN - H61.4 N1 - "Revised and updated." N1 - Includes index. ID - 855615 KW - Social sciences KW - Prediction (Psychology) KW - Economic forecasting. KW - Social prediction. KW - Human behavior. SN - 9781119153658 SN - 9781119145684 TI - Predictive analytics :the power to predict who will click, buy, lie, or die / LK - https://univsouthin.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1157317&site=ehost-live&scope=site UR - https://univsouthin.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1157317&site=ehost-live&scope=site ER -