000855806 000__ 02593cam\a2200421Ii\4500
000855806 001__ 855806
000855806 005__ 20210515155912.0
000855806 006__ m\\\\\o\\d\\\\\\\\
000855806 007__ cr\cn\nnnunnun
000855806 008__ 181031s2020\\\\mau\\\\\ob\\\\001\0\eng\d
000855806 020__ $$a9781284150414$$q(electronic book)
000855806 020__ $$a1284150410$$q(electronic book)
000855806 020__ $$z9781284150407
000855806 035__ $$a(OCoLC)on1059577233
000855806 035__ $$a(NhCcYBP)EBC5568708
000855806 040__ $$aNhCcYBP$$cNhCcYBP
000855806 050_4 $$aRA410.56$$b.H55 2020eb
000855806 08204 $$a362.1068/8$$223
000855806 1001_ $$aHillestad, Steven G.,$$eauthor.
000855806 24510 $$aHealth care market strategy :$$bfrom planning to action /$$cSteven Hillestad and Eric Berkowitz.
000855806 250__ $$aFifth edition.
000855806 264_1 $$aBurlington, Massachusetts :$$bJones & Bartlett Learning,$$c[2020]
000855806 300__ $$a1 online resource (xiii, 337 pages)
000855806 336__ $$atext$$btxt$$2rdacontent
000855806 337__ $$acomputer$$bc$$2rdamedia
000855806 338__ $$aonline resource$$bcr$$2rdacarrier
000855806 504__ $$aIncludes bibliographical references and index.
000855806 5050_ $$aChapter1. Strategy development and the strategic mindset -- Chapter 2. Understanding the strategic, business, and marketing planning process -- Chapter 3. The challenge of a competitive marketplace -- Chapter 4. Step 1: conducting the internal/external assessment -- Chapter 5. Step 2: creating the mission, vision, and critical success factors -- Chapter 6. Step 3: the strategy/action match -- Chapter 7. Step 4: determining marketing actions -- Chapter 8. Step 5: integration of the marketing plan with the business plan and the strategic plan -- Chapter 9. Step 6: the approval and monitoring process -- Chapter 10. Conclusion -- Appendix A. Consolidated list of key questions to ask in analysis -- Appendix B. Case study: sample strategic plan and marketing plan -- Appendix C. Case study short-form consolidated strategic and marketing plan for smaller clinical organizations.
000855806 506__ $$aAccess limited to authorized users
000855806 588__ $$aDescription based on print version record.
000855806 650_0 $$aMedical care$$xMarketing.
000855806 650_0 $$aStrategic planning.
000855806 650_0 $$aHealth services administration.
000855806 7001_ $$aBerkowitz, Eric N.,$$eauthor.
000855806 77608 $$iPrint version:$$aHillestad, Steven G.$$tHealth care market strategy.$$bFifth edition.$$dBurlington, Massachusetts : Jones & Bartlett Learning, [2020]$$z9781284150407$$w(DLC)  2018037600
000855806 85280 $$bebk$$hProQuest Ebook Central
000855806 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5568708$$zOnline Access
000855806 909CO $$ooai:library.usi.edu:855806$$pGLOBAL_SET
000855806 980__ $$aEBOOK
000855806 980__ $$aBIB
000855806 982__ $$aEbook
000855806 983__ $$aOnline