Boundary blurred : a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference/ Nina Krey, Patricia Rossi, editors.
2018
HF5411 .A23 2018
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Details
Title
Boundary blurred : a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference/ Nina Krey, Patricia Rossi, editors.
ISBN
9783319991818 (electronic book)
3319991817 (electronic book)
9783319991801
3319991809
3319991817 (electronic book)
9783319991801
3319991809
Published
Cham, Switzerland : Springer, [2018]
Language
English
Description
1 online resource.
Call Number
HF5411 .A23 2018
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on December 26, 2018).
Added Author
Krey, Nina, editor.
Added Corporate Author
American Marketing Association.
Series
Developments in marketing science: Proceedings of the Academy of Marketing Science
Available in Other Form
Print version: 9783319991801
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