Multisensory Impact of Sport Events : a Comparative Effect Analysis Based on Soccer Games / by Thorsten Tham.
2016
HF5410-5417.5
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Details
Title
Multisensory Impact of Sport Events : a Comparative Effect Analysis Based on Soccer Games / by Thorsten Tham.
Author
Tham, Thorsten, author.
Edition
1st ed. 2016.
ISBN
9783658121051
365812105X
9783658121044
365812105X
9783658121044
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint : Springer Gabler, 2016.
Language
English
Description
1 online resource (xxviii, 302 pages) : illustrations.
Other Standard Identifiers
10.1007/978-3-658-12105-1 doi
Call Number
HF5410-5417.5
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Series
Schriftenreihe der HHL Leipzig Graduate School of Management.
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Online Access
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Table of Contents
Brand Management in Sports
Consideration of Multisensuality in S-O-R Models
Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
Derivations of Potential Actions in the Context of Identity-Based Brand Management.
Consideration of Multisensuality in S-O-R Models
Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
Derivations of Potential Actions in the Context of Identity-Based Brand Management.