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000857410 020__ $$a9783658121051
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000857410 0247_ $$a10.1007/978-3-658-12105-1$$2doi
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000857410 050_4 $$aHF5410-5417.5
000857410 08204 $$a658.8$$223
000857410 1001_ $$aTham, Thorsten,$$eauthor.
000857410 24510 $$aMultisensory Impact of Sport Events :$$ba Comparative Effect Analysis Based on Soccer Games /$$cby Thorsten Tham.
000857410 250__ $$a1st ed. 2016.
000857410 264_1 $$aWiesbaden :$$bSpringer Fachmedien Wiesbaden :$$bImprint :$$bSpringer Gabler,$$c2016.
000857410 300__ $$a1 online resource (xxviii, 302 pages) :$$billustrations.
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000857410 337__ $$acomputer$$bc$$2rdamedia
000857410 338__ $$aonline resource$$bcr$$2rdacarrier
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000857410 4901_ $$aSchriftenreihe der HHL Leipzig Graduate School of Management
000857410 5050_ $$aBrand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
000857410 506__ $$aAccess limited to authorized users.
000857410 650_0 $$aBusiness.
000857410 650_0 $$aMarketing.
000857410 650_0 $$aEconomics$$xPsychological aspects.
000857410 650_0 $$aSports$$xEconomic aspects.
000857410 830_0 $$aSchriftenreihe der HHL Leipzig Graduate School of Management.
000857410 852__ $$bebk
000857410 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-12105-1$$zOnline Access$$91397441.1
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