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000857955 020__ $$a9783631766798$$q(electronic book)
000857955 020__ $$a3631766793$$q(electronic book)
000857955 020__ $$z3631766750
000857955 020__ $$z9783631766750
000857955 035__ $$a(NhCcYBP)EBC5620906
000857955 040__ $$aNhCcYBP$$cNhCcYBP
000857955 050_4 $$aHD59$$b.P83 2018
000857955 08204 $$a659.2$$223
000857955 24500 $$aPublic relations and advertising theories$$h[electronic resource] :$$bconcepts and practices /$$cB. Oǧuz Aydin, Emine Sa̜hin and Özlem Duǧan (eds.).
000857955 260__ $$aBerlin :$$bPeter Lang,$$c©2018.
000857955 300__ $$a1 online resource.
000857955 336__ $$atext$$btxt$$2rdacontent
000857955 337__ $$acomputer$$bc$$2rdamedia
000857955 338__ $$aonline resource$$bcr$$2rdacarrier
000857955 504__ $$aIncludes bibliographic references.
000857955 506__ $$aAccess limited to authorized users
000857955 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000857955 588__ $$aDescription based on online resource; title from digital title page (viewed on February 12, 2019).
000857955 650_0 $$aPublic relations.
000857955 650_0 $$aComparative advertising.
000857955 7001_ $$aAydin, B. Oǧuz.
000857955 7001_ $$aŞahin, Emine.
000857955 7001_ $$aDuǧan, Özlem.
000857955 7102_ $$aProQuest (Firm)
000857955 77608 $$iPrint version: $$z3631766750$$z9783631766750
000857955 852__ $$bebk
000857955 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5620906$$zOnline Access
000857955 909CO $$ooai:library.usi.edu:857955$$pGLOBAL_SET
000857955 980__ $$aEBOOK
000857955 980__ $$aBIB
000857955 982__ $$aEbook
000857955 983__ $$aOnline