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Design works : a guide to creating and sustaining value through business design / Heather M.A. Fraser.

Fraser, Heather M. A., 1957- author.; ProQuest (Firm)
2019
HD58.8 .F73 2019
Available Online
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Title
Design works : a guide to creating and sustaining value through business design / Heather M.A. Fraser.
Author
Fraser, Heather M. A., 1957- author.
Edition
Revised and expanded edition.
ISBN
9781487518820 (electronic book)
148751882X (electronic book)
9781487518837 (electronic book)
1487518838 (electronic book)
9781487522902
Published
Toronto ; Buffalo ; London : University of Toronto Press, [2019]
Copyright
©2019
Language
English
Description
1 online resource.
Call Number
HD58.8 .F73 2019
Dewey Decimal Classification
658.4/06
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Online resource; title from PDF title page (veiwed December 27, 2018).
Added Corporate Author
ProQuest (Firm)
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Online Access
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PART ONE THE PRACTICE OF BUSINESS DESIGN. 1 Overview of Business Design
2 Preparing for Your Quest
3 Contextualizing Your Challenge
4 Gear 1: Empathy & Deep Human Understanding
5 Gear 2: Concept Visualization
6 Gear 3: Strategic Business Design & Activation
7 Leading Innovation & Transformation

PART TWO TOOL KIT. Preparing for Your Quest Contextualizing Your Challenge Gear
1: Empathy & Deep Human Understanding Gear
2: Concept Visualization
Gear 3: Strategic Business Design & Activation.

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