000858078 000__ 02316cam\a2200445Ii\4500 000858078 001__ 858078 000858078 005__ 20210515160529.0 000858078 006__ m\\\\\o\\d\\\\\\\\ 000858078 007__ cr\cn\nnnunnun 000858078 008__ 181224s2019\\\\onc\\\\\ob\\\\001\0\eng\d 000858078 020__ $$a9781487587475$$q(electronic book) 000858078 020__ $$a1487587473$$q(electronic book) 000858078 020__ $$z9781487587451 000858078 020__ $$z9781487587468 000858078 020__ $$z1487587465 000858078 035__ $$a(NhCcYBP)EBC5622222 000858078 040__ $$aNhCcYBP$$cNhCcYBP 000858078 050_4 $$aPN4784.E28$$bS83 2019 000858078 08204 $$a808.06/607$$223 000858078 1001_ $$aSucharov, Mira,$$eauthor. 000858078 24510 $$aPublic influence :$$ba guide to op-ed writing and social media engagement /$$cMira Sucharov. 000858078 264_1 $$aToronto ;$$aBuffalo ;$$aLondon :$$bUniversity of Toronto Press,$$c[2019] 000858078 264_4 $$c©2019 000858078 300__ $$a1 online resource. 000858078 336__ $$atext$$btxt$$2rdacontent 000858078 337__ $$acomputer$$bc$$2rdamedia 000858078 338__ $$aonline resource$$bcr$$2rdacarrier 000858078 504__ $$aIncludes bibliographical references and index. 000858078 5050_ $$a1 Introduction; 2 Saying What You Want to the Right Audience; 3 Developing Ideas and Pitching an Op-Ed; 4 Writing an Effective Op-Ed and Managing the Ensuing Conversation; 5 Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets; 6 Striking an Effective Online Voice; 7 Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience; 8 What You Need to Know about Political Labels; 9 Sharpening Your Public Engagement; 10 Dealing with Social Media Blowback 000858078 5058_ $$a11 Navigating Personal Relationships through Political Debate12 Conclusion; Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises); Notes; Bibliography; Index 000858078 506__ $$aAccess limited to authorized users 000858078 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 000858078 588__ $$aOnline resource; title from PDF title page (viewed December 27, 2018). 000858078 650_0 $$aEditorials$$xAuthorship. 000858078 650_0 $$aSocial media. 000858078 7102_ $$aProQuest (Firm) 000858078 77608 $$iPrint version: $$z1487587465$$z9781487587468 000858078 852__ $$bebk 000858078 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5622222$$zOnline Access 000858078 909CO $$ooai:library.usi.edu:858078$$pGLOBAL_SET 000858078 980__ $$aEBOOK 000858078 980__ $$aBIB 000858078 982__ $$aEbook 000858078 983__ $$aOnline