1 Introduction; 2 Saying What You Want to the Right Audience; 3 Developing Ideas and Pitching an Op-Ed; 4 Writing an Effective Op-Ed and Managing the Ensuing Conversation; 5 Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets; 6 Striking an Effective Online Voice; 7 Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience; 8 What You Need to Know about Political Labels; 9 Sharpening Your Public Engagement; 10 Dealing with Social Media Blowback

11 Navigating Personal Relationships through Political Debate12 Conclusion; Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises); Notes; Bibliography; Index