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Introduction: Touring the Mad Men Set; Interventions in production studies; Revising authorship; Deconstructing the "text"; Methodological interventions; Interventions in memory studies; Quality television and identity politics; Chapter breakdown; Notes; PART ONE Sets; 1 TV Suburbia and Remembering the Sitcom Set; Introduction: The nostalgia of recycled sets; The sitcom studio lot as living archive; My Universal Studio tour and narrativizing fantastic space; Conclusion: Industry nostalgia and the sitcom home; Notes
2 Office Sets and Nostalgic Modernism in the TV WorkplaceIntroduction: Differences at work; What the modernist office set says about fantasies of self and home; The politics of taste in television production design's reinventions of modernism; "Bad taste" and gender identity in the corporate modernist set; The industry background of reinventing the boomer years; Conclusion: Retro modernism as shorthand; Notes; PART TWO Props; 3 Prop Talk: A Behind-the-Scenes Look; Introduction: The importance of props; Press about props; The popular legitimation of the prop industry and digital tensions
When props become the whole story: Historical time travelConclusion: Digital era prop talk; Notes; 4 Prop Stories: Media Props in Narrative Context; Introduction: Props tell stories; The Polaroid camera as narrative device; The home movie as historical conduit; The nostalgic anticipation of digitality in Mad Men; Old media props in other period dramas; Conclusion: The privileges of time travel; Notes; PART THREE Costumes; 5 Making, Renting, and Telling National Histories through Costume; Introduction: Clothes tell stories; Costume design as gender historian; Telling history by disrobing
From the maker's perspectiveOther examples of television fashion doing gender history; Conclusion: When words fail, costumes do not; Notes; 6 Costume Countermemory: Marginalized Television Voices and Chicana Retro; Introduction: Questioning nostalgia's whiteness; The postwar "New Look" and nostalgia television; Ugly Betty's aesthetic, narrative, and industrial diaspora; Clashing vintage patterns and "bad" taste; The Western Costume Company and costume bricolage; Bad taste in nostalgic costume design; Conclusion: How far we've come?; Notes; 7 Conclusion: Nostalgic Failure
When nostalgia goes bad: The Playboy Club, Aquarius, and Pan AmDraper fatigue; Nostalgia in 3D; Notes; Bibliography; Index
2 Office Sets and Nostalgic Modernism in the TV WorkplaceIntroduction: Differences at work; What the modernist office set says about fantasies of self and home; The politics of taste in television production design's reinventions of modernism; "Bad taste" and gender identity in the corporate modernist set; The industry background of reinventing the boomer years; Conclusion: Retro modernism as shorthand; Notes; PART TWO Props; 3 Prop Talk: A Behind-the-Scenes Look; Introduction: The importance of props; Press about props; The popular legitimation of the prop industry and digital tensions
When props become the whole story: Historical time travelConclusion: Digital era prop talk; Notes; 4 Prop Stories: Media Props in Narrative Context; Introduction: Props tell stories; The Polaroid camera as narrative device; The home movie as historical conduit; The nostalgic anticipation of digitality in Mad Men; Old media props in other period dramas; Conclusion: The privileges of time travel; Notes; PART THREE Costumes; 5 Making, Renting, and Telling National Histories through Costume; Introduction: Clothes tell stories; Costume design as gender historian; Telling history by disrobing
From the maker's perspectiveOther examples of television fashion doing gender history; Conclusion: When words fail, costumes do not; Notes; 6 Costume Countermemory: Marginalized Television Voices and Chicana Retro; Introduction: Questioning nostalgia's whiteness; The postwar "New Look" and nostalgia television; Ugly Betty's aesthetic, narrative, and industrial diaspora; Clashing vintage patterns and "bad" taste; The Western Costume Company and costume bricolage; Bad taste in nostalgic costume design; Conclusion: How far we've come?; Notes; 7 Conclusion: Nostalgic Failure
When nostalgia goes bad: The Playboy Club, Aquarius, and Pan AmDraper fatigue; Nostalgia in 3D; Notes; Bibliography; Index