Open innovation : academic and practical perspectives on the journey from idea to market / Arthur B. Markman.

9780190609023 (electronic book)

New York, NY : Oxford University Press, 2016.

English

1 online resource

HF5415.153 .O64 2016

658.4063

Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.

Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on online resource; title from home page (viewed on June 7, 2016).

Print version: 9780199374441