TY  - GEN
AB  - Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
AU  - Markman, Arthur B.,
CN  - Oxford Scholarship Online
CN  - HF5415.153
ID  - 858875
KW  - New products.
KW  - Research, Industrial
KW  - Technological innovations
KW  - Diffusion of innovations.
LK  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/acprof:oso/9780199374441.001.0001
N2  - Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
SN  - 9780190609023 
T1  - Open innovation :academic and practical perspectives on the journey from idea to market /
TI  - Open innovation :academic and practical perspectives on the journey from idea to market /
UR  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/acprof:oso/9780199374441.001.0001
ER  -